Doughnut, organized by several local young designers in 2010, aims to provide high-quality bags for customers, insists on completing all the steps by its own team, and perfectly embodies the design concept of “Integrating fashion and functionality”. With the brand vision “Pack Your Dream”, Doughnut encourages customers to keep pursuing their dreams and wish to be the companion of the dreamers in the journey.

The entire Doughnut collection was established with a commitment to making perfectly crafted backpacks with a modern sophistication. Doughnut pay attention in detail from design concept to even a zipper head to ensure that all products are fine tuned with not only good but the best quality.